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Get Your Head Out Your @$$ and Promote Your Services!
You sit in the chair and wait for money to come to you. Word of mouth is good but not enough. Just standing outside your shop and passing out your business cards will make a big difference.
Wait, do you have business cards??? Don’t forget your online marketing. Blogs are the best way to be found online, not Facebook, Twitter or instagram. Have a website and operate like a business.
Your business community treats you like you’re business is important, by asking you to promote their services, but do you promote yours? Have you had a customer say…
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BarberNation: 5 Things We MUST Do Better In 2016
by Christopher Burke
#TBSarticle
When I, affectionately, call out to the ‘BarberNation’, I am addressing the who are the event promoters; those who are involved with the manufacture of tools and products; those who educate in the student and professional arenas; shop owners and their staff; and anyone else who is following that burning desire from within that leads them to this industry.
As workers and supporters in this age-old field of trade, we find ourselves embarking on a new season in barbering. 2015 was filled with much of the same things we have seen a lot of in recent years, tons of networking, plenty of shows and educational events; several new products and few tools that were, nostalgically, re-released.
But, 2016 seems to be a bit different. The energies applied before, by a few passionate visionaries have, now, reached a tipping point where momentum takes over and spawned a movement that could catapult our beloved industry onto life’s center stage. My question is, “Are we ready!!??!!”
There are 5 things we must do to further advance in this season:
1. We Must Unify
Unity is a primary, foundational principle for success. Without it, we fall. As we transition into 2016, it will be key that we function as a unified body. Though we may each bring a unique gift and play a different role in barbering, it will be important to maintain that we are one. We may have to remove push back our ego, but being an inter-connected group, supporting one another with encouragement and function will help each of us fulfill all that is required in our call to be a barber.
2. We Must Specialize
Specialization is the best way to maximize the effectiveness available through the diversity of our gifts.
Take a good look in the mirror and assess your strengths. Where do you naturally excel above what is considered ‘normal’? We’ll call these ‘supernatural’ abilities. Your supernatural abilities are the greatest contribution you can make to the body, as a whole.
It is important to, always, see yourself as the valuable, missing puzzle piece to the body. That is not just pride and ego talking; it is something that comes from the unique quality of your gift, and how it is expressed through your character, personality and experiences. It is the irreplaceable you that supports that mindset and the commitment to grow in unity that benefits the industry.
3. We Must Invest
We must invest in the trade if we expect to get anything out of it. Those who expect to get something out, without placing anything in, are robbing from the growth and expansion…
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Check out BarberTime’s Top 10 Barbershop Talk Topics of 2015! The Golden State Warriors took the #9 spot.
9.) The Golden State Warriors put the basketball world on notice in the Spring of 2015. Then they dropped the hammer on our necks and left it there as they continue their dominance going into 2016.
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